Get a perfect blonde for longer! The Purple Toning Shampoo revives blond hair by providing shine and intensity to the tone and neutralizing unwanted metallic or yellowing effects. It is a shampoo whose formula without sulfate-based cleansers and with little foam allows maximizing the toning benefits of the product. In addition, it helps to moisturize the hair and it provides softness.
Benefits of Purple Toning Shampoo:
- It gently cleanses the hair.
- It moisturizes and conditions the hair.
- It effectively neutralizes metallic and yellowing effects of blonde hair.
- It provides softness and a manageable, healthy-looking finish.
- It enhances shine while keeping your blonde perfect for longer.
- It is suitable for all textures in blonde, gray and natural platinum hair.
- Vegan formula.
- Aveda's exclusive Pure-Fume™ scent with Osmanthus, certified organic orange and cedarwood.
